Life & Beauty and the mobile web

Personal care products is not high on the list of transactions performed by consumers buying with a smartphone: only 8%, according to a research by CMB and iModerate Technologies. Smartphones are used primarily for comparison shopping, finding the nearest store, and checking for discounts. Popular apps used when shopping are scanner applications for 2D barcodes or QR codes.

Apparel is purchased by 23% of mobile phone users. With astronomical rates of increase in the use of tablets and smartphones, the teens apparel sector is experiencing an important transformation. American Eagle launched a Google Wallet mobile shopping experience in selected store and launched (as did Macy’s) location-based mobile services that can reward shoppers as soon as they enter the store.

Life & Beauty Directory

Skin care apps

Smartphones and tablets are transforming the future of health, personal care, and beauty treatments. With treatments such as anti aging face lifting gaining momentum, there are various apps that allow users to find out their personal skin care elements: by answering a set of simple questions, anyone can find out how to provide the best skin care.

Another smartphone application, called the AcneApp, was instead taken off the market (after 11,600 downloads) by the Federal Trade Commission which found AcneApp's claim - of treating acne by holding the phone screen in front of the pimples so that the lights created by the app could could them - to be baseless.


Smartphones and dating

According to a recent survey, iPhone users are the most likely to date a co-worker, with 25% of users reporting they had an office romance in the last 5 years. An astonishing percent (62%) of Android users report instead that they had sex on their first date, compared to 57% of iPhone users and 48% of BlackBerry users.
If the type of phone a person has is a good predictor of dating habits (and apparently even personality match, as a survey has shown that 83% of iPhone users think other iPhone users would make for their best partner), there is certainly a rule for all mobile phone users: don't use your phone on a date! Being distracted by a mobile phone is in fact the major first date deal breaker.

Another important trend to note is that there has been a rise in the time spent on e-dating mobile apps (from 3.7 minutes per day in 2010 to 8.4 minutes per day in 2011) while the time spent on e-dating websites during the same period is slowly decreasing. There appear to be two reasons for this:

1. dating is a local activity, so it is better served by mobile
2. mobile provides better and uninterrupted engagement

But the most amusing statistic on mobile phones and romantic and sexual life, is the one showing that a stunning 33% of Americans would prefer to give up sex for a week rather than go without their mobile phone.