Home and the mobile web We are increasingly seeing the use of QR codes in the furniture and bedding sector. At the same time, the mobile web is becoming a real estate game changer. An example of this is the Zillow application, which attracts almost 10 million visitors per month and has collected over 50,000 reviews of realtors sent by clients. Real estate professionals find the use of smartphones critical for accessing email and MLS data in a timely manner, manage contacts and schedules. Finally, adding QR codes to property listings provides buyers with a convenient and quick way of accessing those complex URLs with the full details and high-resolution pictures of the property they are interested in.

Home, Real Estate, and Furniture Directory

Smart Phones for Home Builders

Home builders and restoration contractors are increasingly using smart phones for increasing the efficiency of their work. A recent article published on Fine Homebuilding detailed 11 iPhone apps that help builders and contractors track the weather, communicate with their subs, carry their portfolio, and perform construction calculations enabling home builders to connect with clients, team members and other industry professionals instantaneously while on the road.

A source from the National Association of Home Builders confirmed that builders, as well as realtors, are using the mobile web to update vital information on their website, market their company through social media, search for useful information, and capture images of current or completed jobs in real time.

QR Codes for home builders
Home builder marketing consists of two separate forms: online marketing (easily measurable, but usually only accessible from home) and traditional marketing, with signage and print (which reaches people outdoors but is harder to measure). QR Codes today offer homebuilders the ability to merge these two marketing advantages: reach buyers anywhere outdoors and in a way that is highly measurable and cost effective.

Furniture and QR codes for smartphones

For a Furniture Retailer, QR Codes can show the customer on their smart phone the furniture options, description, dimensions, prices, images, and even videos.

QR Codes can also be used to access how-to video with instructions on how to assemble the furniture. QR Codes, in some cases, are also displayed by furniture retailers on the furniture boxes at the store, so that customers can assess the assembly process before purchase and determine if they feel confident about successfully completing the task.

Home Depot is using QR codes on their plants (annuals, shrubs, herbs, and vegetables) offering answers to most questions a customer can have before purchase. Many other products display QR codes which allow access to product reviews, videos, and more.

Outdoor Furniture and mobile apps

Smartphone users today can download an app to locate the nearest outdoor patio furniture store wherever they are on the road, or an application that assist them on growing a patio garden.

Finally, for the DIY types, there is a free architect designed application for creating affordable yet sturdy outdoor furniture by buying the material and building the furniture piece with step by step instructions.

Mattresses: mobile apps and QR codes

One of the most amusing applications out there, available for both the iPhone and Android, has been introduced by the mattresses manufacturer Sealy and it is called the "inBed Tagger" app, which lets you share and view your favorite pictures with other app users.

"Mattress Negotiation" is instead a free application that provides buyers with tools and information to negotiate the best price while shopping at the mattress store.

Use of QR codes by leading bedding companies

• Serta is using mobile tagging websites and QR codes with their in-store advertising.
• Simmons has introduced an in-store QR tagging app to simplify the buying process for buyers as they shop for mattresses and bedding at JCPenney stores.